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I hope you had a wonderful holiday season and enjoyed some downtime. I sure did! Lots of family time, food and skiing!

I have some exciting news to share! I recently onboarded a new assistant to help me out at Breeze! After a very busy 2022, I realized I can't do it all. With the extra support, I will be able to take on 1 new client this spring!


Before we get into February content planning, I wanted to share some tips on how to avoid social media burnout. I get asked this question a LOT! How do I personally avoid feeling the burn?

Here are a few tips that I find help me from falling victim to scroll exhaustion.

💫 Disconnect. I did this over the holidays and it was AH-Mazng! When I got back to social media, you all were still here!

💫 Set timers. If you wanna scroll through REELS, set a timer so you don't go overboard!

💫 Set boundaries. Try telling yourself no Tik Tok after 8 PM. This is one boundary I love/hate.

💫 Set up notification blockers. Do you really need to be alerted that your mom loved your recent post?

💫 Set social media time into your work hours and keep it short and meaningful. Maybe 10 min in the morning and 10 min in the evening.


Let's get into why you're here - February Social Media Dates you can use in your content strategy.


February 1 - 28: Black History Month #BlackHistoryMonth

  • IDEA ➡️ Is there a black-owned small business you could celebrate this month? 🖤

February 2: Groundhog Day #GroundhogDay

  • IDEA ➡️ Share something mundane you have to do each day in your business 🐿️

February 4: World Cancer Day #WorldCancerDay

February 7: National Send A Card To A Friend Day #SendACardToAFriendDay

  • IDEA ➡️ This is great for your small shops and makers

February 9: National Pizza Day#NationalPizzaDay

  • IDEA ➡️ Is there anything Pizza CAN'T do? You know we'll be making pizza at this house and filming a REEL. 🍕

February 9: Safer Internet Day #SaferInternetDay

  • IDEA ➡️ For those who work in a digital space, or have children, this is an important day to share info or learn more.

February 13: Galentine's Day #GalentinesDay

  • IDEA ➡️ Shout out to your besties or your fave female-owned business 💖

February 14: Valentine's Day #ValentinesDay

February 18: National Drink Wine Day #NationalDrinkWineDay

  • IDEA ➡️ Celebrate the sommelier in your life or rave about a local restaurant you frequent because the wine is THAT good! 🍷

February 20: Family Day #FamilyDay2023

  • IDEA ➡️ Post your shop hours or a photo of you and your fam jam enjoying time together. 😊

February 22: Pink Shirt Day #PinkShirtDay2023

  • IDEA ➡️ Snap a photo of you or your team participating in the anti-bullying day.


These dates should help get you started with your feed planning.

If you need a content calendar, download it here! This is a helpful tool to ensure you are rotating through your content pillars. Even try planning 1 week at a time!

Book a complimentary discovery call if you've had it with DIYing and need social media support. I have room on my roster for 1 new client.

PS Did you know you can now schedule REELS right in INSTAGRAM? That's right! And it is easier than you think. Check out this REEL to see how!

Happy Posting!

with kindness,


Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.

We are committed to supporting our First Nations communities.

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