I get it! Social Media (SM) can be overwhelming and a bit of a time suck when you are already busy battling a pandemic, lockdown restrictions, homeschooling children, and uhh just running your biz day to day!?!
Here are a few important things to try to do every day.
1. Respond to any DMs and comments...SM is a 2-way street. If you posted yesterday, make sure you respond to any likes, comments, and questions you have gotten.
SM is a customer service tool for small businesses.
Gain feedback from your customers or potential clients through those comments on your posts.
2. Participate in Community Engagement...As I said above, SM is a 2-way street so it’s important to spend time commenting on other people’s posts.
Think Net-Giving, not Networking.
Spend 15 minutes a day if you can on Engagement
3. Create...Of course, this is a biggie. You don’t have to post every day, but try to do a couple of quick and easy stories to keep your audience engaged as well as stay top of mind.
Stories only go out to your audience, so don’t worry about hashtagging or trying to be discovered.
Stories can be informative videos you make on the fly or fun pictures of you, your business, or something personal, like your family.
Try using some music
CAPTIONS are also available now in Stories. Keep in mind 80% of people doom scroll with the sound OFF.
If you can make this a part of your daily schedule (after book keeping, after inventory, after scheduling sessions with clients) - I know, I know...your account will shine through. The more your account looks “active” to the SM Gods, the more your content will be shown.
Ready to Thrive yet? Did you know I offer Social Media Training? Reach out for details.