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Writer's pictureAmanda LePiane

Optimize Your Instagram Bio + Key October Dates to Elevate Your Social Media Presence



I hope everyone had a wonderful back to routines month of September.


With the crisp air settling in and spooky season just around the corner, it’s the perfect time to refresh your Instagram Bio AND work on October content planning. 🍂🎃


Your bio is like a billboard — people can scroll past it in a flash, so it needs to be spot-on for the information to truly resonate and convince them to hit that follow button.


Dial in Your Instagram Bio: The 4-4-3 Rule ⤵️


4️⃣ Lines in the Bio

If you go over 4 lines in your bio, Instagram cuts it off with a “…more” button, meaning potential followers have to do extra work to see it all! ❌ Instead, be concise and direct — keep it to 4 lines or less. Every word should serve a purpose, and don’t forget to include keywords related to your niche — Remember, Instagram is a search engine.


4️⃣ Story Highlights

Have a hundred and one Story Highlights? Chances are people won’t scroll through them all unless they're stalking you. So, make your first 4 highlights count by focusing on what’s most important:

  • Start Here

  • About Me / About The Biz

  • What you do / What you sell

  • Testimonials / Examples / Before-and-Afters


3️⃣ Pinned Posts

People often choose their most-viewed post to pin, but that’s not always the best move! Instead, your pinned posts should offer a clear introduction to your brand:


  1. Start Here / Self-Introduction

  2. Lead Magnet / Promotion

  3. Exemplary Post / What people can expect from your content


Bonus Tips:

  • Profile Photo: Make sure your profile picture is clear, professional, and recognizable! Whether it’s your logo or your own photo, it should reflect your brand and be consistent across platforms.


  • Call-to-Action: Add a strong CTA in your bio, like “DM for inquiries” or “Click the link below for more info.” Make it easy for followers to know how to connect with you.



 

Let's get into October strategy and ideas you can use:





1st - 31st Women's History Month #WomensHistoryMonth

  • YES! Highlight influential women in your industry or share stories of women-led businesses. Celebrate the achievements of women in history.


1st - 31st Breast Health Month/Breast Cancer Awareness Month #BreastCancerAwareness

  • Share informative content about breast health, promote related products or services, and encourage donations to breast cancer charities.


1st - 31st Small Business Month #SmallBusinessMonth

  • Showcase local small businesses, collaborate with them, or offer special promotions to support and promote the small business community.


1st International Coffee Day #InternationalCoffeeDay

  • Share your love for coffee, or shout out to your favourite local haunt.


1st World Vegetarian Day #WorldVegetarianDay 🌱

  • Share vegetarian recipes, promote vegetarian products, or highlight the benefits of a vegetarian lifestyle.


4th World Animal Day #WorldAnimalDay 🐾

  • Advocate for animal welfare, share adorable pet pictures, or support a local animal shelter.


5th World Teachers Day #WorldTeachersDay 🍎

  • Appreciate educators, share educational content, or offer special discounts for teachers and students.


10th World Mental Health Day - Global #worldmentalhealthday

  • Advocate for mental health awareness, share self-care tips, or offer resources for mental health support.


11th International Day of the Girl Child - Global #internationaldayofthegirl

  • Empower young girls, share stories of female empowerment, or support organizations working towards girls' education and rights.


16th World Food Day #FoodDay 🍲

  • Advocate for food sustainability and share tips on mindful eating. Consider partnering with food-related charities. The cost of food is out of control! Due to food insecurity, 1 in 5 Canadians skip meals.


20-26 Small Business Week #SmallBusinessWeek

  • Continue to support small businesses with collaborations, features, or joint promotions.


 



These dates should help get you started with your feed planning. If you need a content calendar, download it here!


Book a complimentary discovery call if you need support mapping out your strategy.


I have one roster spot open at the moment for monthly management. Reach out for a quote!



Happy Posting!


See you on social.


With kindness,

-Amanda






Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.


We are committed to supporting our First Nations communities.


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