In the ever-evolving landscape of social media, mastering the art of timing your Instagram posts can maximize engagement and reach your audience effectively. While there isn't a one-size-fits-all answer to the question, "When is the best time to post on Instagram?" certain strategies can significantly boost your visibility and engagement.
At the core of Instagram's algorithm lies the principle of engagement. The more interactions your post garners, the more likely it is to be prioritized and showcased to a wider audience. This underscores the importance of timing your posts when your audience is most active and likely to engage with your content.
The Early Bird Catches The Worm
Consider the early morning hours as a prime window for posting. During these hours, there tends to be less competition for visibility, enabling your content to stand out amidst the clutter. Catching users during their initial scroll of the day increases the likelihood of engagement, even if your post was shared a few hours earlier.
Experimentation is key to identifying the optimal posting times that resonate best with your audience. Monitor engagement metrics closely and adapt your strategy based on evolving trends and audience behaviour. For me, early morning posts are best and earlier in the week, too! Test, react and test again!
Now let's get into a few special days you can use in your strategy for March:
MARCH DATES TO INCORPORATE INTO YOUR SOCIAL MEDIA STRATEGY
March 1 - 31 WOMEN’S HISTORY MONTH
March 1 EMPLOYEE APPRECIATION DAY
March 1 NATIONAL DAY OF UNPLUGGING (US)
March 8 INTERNATIONAL WOMEN’S DAY
March 10 DAYLIGHT SAVINGS BEGINS (US, CA)
March 12 ORGANIZE YOUR HOME OFFICE DAY
March 17 ST. PATRICK’S DAY
March 15 WORLD SLEEP DAY
March 19 FIRST DAY OF SPRING / MARCH EQUINOX
March 20 INTERNATIONAL DAY OF HAPPINESS
March 23 NATIONAL PUPPY DAY
March 23 EARTH HOUR 8:30 PM - 9:30 PM
March 31 INTERNATIONAL TRANSGENDER DAY OF VISIBILITY
Are you using a content calendar to assist in your monthly planning? If not, download one here - https://www.breezesocial.co/freebies It's a real timesaver.
See you on social!
-Amanda
