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August Content Planning Ideas: Injecting Your Unique Voice into Small Business Social Media

As a small business owner, you know that leveraging social media platforms is crucial for connecting with your audience and driving engagement. With August upon us, it's time to infuse your content planning with creativity and authenticity. This blog post explores August content ideas tailored specifically for small businesses while ensuring your unique voice shines through.

Before I jump into those dates, I am wondering if you have been checking your social media performance analytics lately.

Yes I know it's a pain. I set a reminder to review mine once a week. IF you have noticed your engagement is down, it might be time to do an Instagram followers list clean-up! 🧹

It's easy to get caught up in the number of accounts following you, but if people aren't engaging with the content you create, does it even matter? Engagement is a much more important metric to monitor than follower count.

Remember, social media algorithms prioritize content that is getting positive engagement. Highly valued content will increase your chances of showing up in more of your followers’ home feeds and pop up more often on the Explore page.

What is good engagement? Anything between 2% - 4% is considered good. It's better to have what may be perceived as a smaller following engaging with your content than a large number of followers who don't engage with your content.

If you aren't too sure about how to read or calculate your analytics, feel free to book a session with me.

Here is how to tidy up your follower list:

  1. Open your IG app.

  2. Tap your profile pic (bottom-right of your screen.)

  3. Tap Followers at the top of your profile.

  4. Scroll through your list and look for any fake (spammy) or ghost (inactive) accounts. Look for accounts with no pictures, have very few posts, no followers but following many or have no recent posts.

  5. Tap Remove.

This account looks suss.


Let's dive in and create a social media presence that truly reflects who you are! 🎉🚀

🎨 AUG 2. Embrace National Colouring Book Day #NationalColouringBookDay:

Who's into adult colouring books? ✨ Let's unleash our creativity! Share your artistic talents with your audience by posting your coloured masterpieces. Encourage your followers to join in the fun by showcasing their colouring skills. This content fosters a sense of community while adding a touch of personal flair. 🖍️

😺 AUG. 8 Unleash Your Inner Crazy Cat Lady or Dude on International Cat Day #InternationalCatDay:

Listen, we all have a soft spot for our feline friends. ❤️ Let's celebrate International Cat Day together! Share photos of your fur babies and invite your audience to do the same. Engage with your followers by asking for funny cat stories or encouraging them to share their quirky cat-related merchandise. Get ready for a flood of adorable cat content! 🐾

📚 AUG. 9 Book Recommendations on National Book Lovers Day #NationalBookLoversDay:

Books have a special place in our hearts, don't they? ❤️ On National Book Lovers Day, let's dive into the literary world together! Share a business book that has inspired you and ask your audience for their recommendations. This knowledge exchange sparks conversations and provides valuable insights for your small business community. 📖

😴 AUG. 10 Embrace National Lazy Day #NationalLazyDay: Who's up for relaxation? ☁️ It's National Lazy Day, and we all deserve a break. Take this opportunity to let your audience know that it's okay to kick back and relax. Share a humorous meme or GIF that encapsulates the spirit of laziness. Give your followers permission to take a day off from social media and focus on self-care. Remember, rest is crucial for productivity! 😌

🥰 AUG. 11 Celebrate National Sons and Daughters Day #SonsAndDaughtersDay:

Today is all about cherishing the bond we share with our children. ❤️ As a small business owner, you understand the importance of family support. Share a heartfelt post featuring your children or acknowledge the contributions of your employees who are parents. Show your gratitude for the support you receive and foster a sense of connection with your audience. 📸

🐘 AUG. 12 Raise Awareness on World Elephant Day #WorldElephantDay: Let's dedicate a day to the magnificent elephants of our world. 🌍 On World Elephant Day, share informative posts about these gentle giants' challenges. Educate your audience about conservation efforts and promote organizations that work towards protecting elephants. By spreading awareness, you play a crucial role in their preservation. 💚

🌟 AUG. 12 Empower Youth on International Youth Day #InternationalYouthDay: The future belongs to the young, and it's our responsibility to empower them. 👩‍🎓👨‍🎓 On International Youth Day, highlight the achievements of young entrepreneurs or professionals within your industry. Share their success stories and encourage your audience to support and mentor the younger generation. Together, we can make a positive impact on their journeys. 🙌

✋ AUG. 13 Lefties Unite on International Lefthanders Day #LefthandersDay: Shout out to all the left-handed folks! On International Lefthanders Day, celebrate the uniqueness of being left-handed. Give a special mention to your favourite left-handed colleague, friend, or family member. Engage your audience by asking them to tag their left-handed loved ones. This light-hearted content fosters inclusivity and connection. 🎉

🏖️ AUG. 15 Embrace National Relaxation Day #NationalRelaxationDay: We're in the dog days of summer, and relaxation is essential. On National Relaxation Day, share how you like to unwind and recharge. Whether taking a stroll on the beach or sipping a refreshing drink, let your audience know what helps you relax. Encourage them to share their relaxation rituals and create a conversation around self-care. 😎

🐶 AUG. 26 National Dog Day #NationalDogDay: Get ready to see a flood of doggy pictures and videos today! ❤️ Create a reel or post featuring your four-legged bestie. Share the love and showcase the adorable dogs that bring joy to your life. Encourage your audience to share their furry friends and engage in a heartwarming conversation about our special bond with our canine companions. 🐾

These dates should help get you started with your feed planning. If you need a content calendar, download it here! Book a complimentary discovery call if you need support mapping out your strategy.

Happy Posting!

See you on social.

With kindness,


Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.

We are committed to supporting our First Nations communities.

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