Have you ever done one measly google search for an orthopedic back pillow after pulling a back muscle playing frisbee? Now everywhere you go on google, you're getting reminders to buy that super soft, yet firm lumbar support pillow? Like, c'mon it was one search!??
Marketers, as well as Cookie Monster, have LOVED third-party cookies since 2017. For years marketers have been using cookies to keep track of people's site visits in order to collect data. The data collected is meant to improve customer's experience as well as help target other ads to the right audiences.
Creeped out yet?
Yeah. Me too. Should companies have been allowed to virtually follow us around? I'm not so sure.
A big announcement came out a few weeks back by our friends at Google. No more third-party cookies on the Chrome browser by 2022. According to Google, users are demanding greater privacy. People want a choice and control over how their data is used. Fair enough!
What does this mean for marketing? Perhaps a more innovative movement in the world of marketing? Start-ups, creators, and the like will come up with creative solutions and the forward-thinking, adaptable brands will continue to see successes.
That's the way the cookie crumbles...
Amanda @ Thrive Digital