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Crafting a Winning Content Strategy for 2024: A Focus on Educational, Visual, and Story Telling



The holidays are ALMOST here which has me thinking about skiing, Mariah Carey and less screen time. I am wishing you the strength to push through till the end of the year!



 

Speaking of wrapping up 2023, I thought I'd share some information on 2024 content planning, Below are the types of content I believe will be best for you to focus on.


Educational Content - I LOVE THIS ONE! It's like the foundation of knowledge-sharing. It's all about providing valuable information, tutorials, and how-to guides. Educational content empowers us with new insights and know-how, whether it's a step-by-step recipe, a deep dive into a fascinating topic, or a practical guide to mastering a skill. It's about more than just knowing something but also understanding how it can be applied.


Visual Content - You know how much I love REELS! This adds that eye-catching spark to an online experience. Think enjoyable video content, stunning images and engaging infographics in carousel form. Remember, carousel-type posts are higher value than single image. Why? Because our friend, the algorithm will show the various slides, not just a single image. So If I am someone in your audience, I may see slide 1 on Monday and slide 3 on Tuesday. BOOM!


Interactive Content - It's like a two-way street in the digital realm. It invites you to participate and engage with the content actively. Whether it's a fun quiz, an insightful poll, or an interactive video that responds to your choices, this content makes you an active part of the experience. It's a fantastic way to learn more about your audience. The more you know about your customer base, the better!


Storytelling Content - Where emotions and connections come alive. We humans are wired to love stories; they're a compelling way to convey messages and create a lasting impact. I invite you to stretch out your message throughout several Stories versus resharing your grid post and slapping a "new post" sticker over it. Over half a billion IG accounts watch Stories every day. Remember, your current followers are your warmest leads.



So, consider weaving a blend of these types when crafting your content strategy. Mix the educational gems with visually stunning elements, add a touch of interactivity, and wrap it all up in a compelling story. This way, you can make the online experience richer, more engaging, and more meaningful.


 

Let's get into December content ideas:


December 1st: World AIDS Day #WorldAidsDay 🌍

December 1st: National Christmas Lights Day 🎄 #NationalChristmasLightsDay

December 3rd: Make A Gift Day 🎁 #MakeAGiftDay

December 5th: International Volunteers Day #InternationalVolunteersDay 🤝

December 7th: National Letter Writing Day 💌 #NationalLetterWritingDay

December 9th: Christmas Card Day 💌 #ChristmasCardDay

December 10th: Human Rights Day ✊ #HumanRightsDay

December 11th: International Mountain Day ⛰️ #InternationalMountainDay

December 12th Gingerbread House Day 🏠 #GingerbreadHouseDay

December 15th: National Ugly Sweater Day 🧥 #NationalUglySweaterDay

December 18th: International Migrants Day 🌍 #InternationalMigrantsDay

December 21st: Winter Solstice ❄️ #WinterSolstice

December 28th: Card Playing Day 🃏 #CardPlayingDay


 



These dates should help get you started with your feed planning. If you need a content calendar, download it here!


Book a complimentary discovery call if you need support mapping out your strategy.


I have one roster spot open at the moment for monthly management. Reach out for a quote!



Happy Posting!


See you on social.


With kindness,

-Amanda






Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.


We are committed to supporting our First Nations communities.


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