My Perspective on the New Threads App.
As a small business owner, you understand the importance of utilizing social media platforms to connect with your audience and drive engagement. The emergence the new Threads app from META may pique your interest. However, it's crucial to evaluate whether adding another platform to your social media strategy is worth the investment.
What the heck is Threads anyway?
Threads is a recently launched app that offers a unique approach to social networking. Developed by META, Threads aims to create a more intimate and focused environment for connecting with others.
Remember this cringe-fest?
Here is what we know for sure
It is similar to Twitter in a lot of ways but without all the crazy.
You can write and share short snappy comments, add photos and URLs
No hashtags are required!
It features auto-status updates.
Seamless camera integration.
Yes, Threads is popular. 100 M people have already downloaded this app.
Blocked accounts carry over from IG
You can control who mentions you in a Threads
Why Your Small Biz should test out Threads:
1 Niche Networking: Threads' emphasis on connecting with close friends presents an opportunity for small businesses to foster stronger relationships with their loyal customers and advocates. By utilizing the app, you can create a list of close friends who will receive exclusive updates and content related to your business, allowing for more personal and tailored interactions. BAM, I love this!
2 Authenticity and Brand Awareness: Threads provides a space to share uncurated content, giving your audience an authentic glimpse into your business. This can be particularly valuable for small businesses looking to showcase their personality, behind-the-scenes moments, or quick tips. By utilizing the app strategically, you can build brand awareness and deepen the connection with your target audience.
3 Discoverability: Similar to platforms like TikTok, Threads offers the potential for increased discoverability. Your content can reach new audiences beyond your existing followers, providing an opportunity to attract potential customers who may not have found you through other social media channels.
Why Your Small Biz Should Tread Lightly on Threads:
1. Resource Allocation: Adding another social media platform to your strategy requires careful consideration of your available resources. Can you afford more time or manpower on social media?
2. Audience Relevance: Evaluate whether your target audience aligns with the demographics and preferences of Threads users. Consider your current social media channels and where your audience is most active. If your target market primarily uses other platforms, it may be more beneficial to focus your efforts there instead of spreading your resources too thin.
3. Platform Maturity: Threads is still relatively new, which means its user base and features are evolving. Keep an eye on user adoption and feedback. It's important to be flexible and adjust your strategy as the platform evolves.
As a small business owner, adding the Threads app to your social media strategy can offer unique benefits for fostering closer connections with your audience and increasing brand awareness. However, it's crucial to assess the compatibility of the app with your target audience, allocate your resources wisely, and monitor the platform's growth and changes.
By carefully considering these factors, you can make an informed decision about whether incorporating Threads into your small business social media efforts is a worthwhile investment for your specific goals and objectives.
How will I be using Threads? As a way for my audience to get to know me better. My Threads will be less curated, less planned out, more authentic and maybe even a little cheeky.
Reach out if you have questions about Threads!
See you on social!
with kindness,
-Amanda
