I spend time speaking with a lot of other small business owners who are frustrated or overwhelmed with their social media game. Sometimes it takes a return to basics to remember why you are doing something in the first place.
Scheduling posts, learning Reels, the rise of Tik Tok 🤦♀️ ... social media has become a very large part of a small business owner's day to day. Let's take a moment and remember why we're actually spending hours upon hours on socials for our biz.
Moira is overwhelmed too!
Why do you use social media for your small business? My guess is your goal is to cultivate a growing group of people who love and support your business. Well, a successful social media account is one that identifies and attracts its target customer or client.
We're going to get a bit technical here. Have you heard of the marketing sales funnel?
After you have identified who your target customer or ideal client is, you can build a sales funnel to help you turn your target audience into your customers.
✅ Phase 1 or the top of the funnel is the Awareness phase. It's important to focus on creating relationships in this part of the funnel. This is where you can share stories about your business all while paying attention to your target audience's behaviour.
✅ Phase 2 - Consideration. This is where you will build trust and slowly begin to create a space for yourself in the mind of your ideal client. Be consistent in this stage to ensure you are moving some people down the funnel.
✅ Phase 3 - This is the Conversion stage. Now is the time to create a sense of urgency in the mind of your customer. Are you running a promo? Are you selling a service? Perhaps you've launched a course and have limited seating? Ensure you include a strong CTA (call to action) to seal the deal and make that sale.
✅ Phase 4 - Loyalty. Your end goal on social media isn’t to get that ‘follow’, it's to sell that service or product and build a loyal customer base who will return to you over and over. Having one sale is great, but ensuring you have returning customers is even better.
How does this tie back to socials? Here are a few simple takeaways:
1. Ensure your posts are speaking to your ideal client, not to everyone.
2. Try to do your daily engagement to build relationships and keep leads warm. Set a reminder to do this a few times a week. Engagement works. period.
3. Post consistently! Remember only about 20-30% of your followers actually see your organic posts, so it's ok if it seems repetitive to you. It isn't to us!
Enough marketing speak, let's get into November Social Media Dates you can use in your content strategy.
NOVEMBER
November 1: First day of Movember (Runs all month) #Movember
November 1: World Vegan Day #WorldVeganDay
November 1: National Authors Day #NationalAuthorsDay
November 8: National Cappuccino Day #CappuccinoDay ☕
IDEA ➡️ Take a time out from your busy day and film a REEL making your fave coffee.
November 8: Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
November 11: Remembrance Day #RemembranceDay
IDEA ➡️ This could be a personal touch post. If you don't have anything relevant to this special day to post, don't post anything today.
IDEA ➡️ Could you offer your customers something special today?
November 15: Entrepreneurs Day #EntrepreneursDay
IDEA ➡️ Showcase your big bad self!
November 25: US Thanksgiving Day #Thanksgiving
IDEA ➡️ Happy Thanksgiving to our friends to the south of us.
November 26: Small Business Saturday #ShopSmall
These dates should help get you started with your feed planning. If you need a content calendar, download it here! This is a helpful tool to ensure you are rotating through your content pillars. Even try planning 1 week at a time!
Book a complimentary discovery call if you've had it with DIYing and need social media support.
PS - Did you know Instagram could be sharing your precise location when you're posting? SAY WHAT? 🙈 Let's turn that very unnecessary "feature" off by watching this REEL.
Happy Posting!
with kindness,
Amanda
Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.
We are committed to supporting our First Nations communities.