I recently attended a webinar to learn more about SEO (Search Engine Optimization) and how it pertains to the wonderfully wild world of social media. The next statement really got me thinking. Did you know that 40% of Gen Z use TikTok and Instagram as search engines?
This stat kinda blew my mind. 🤯 Times are changing, and SEO for social media is the way to go!
Social media has become an integral part of our daily lives, essential for businesses to reach their target audience and increase their online presence. However, with increasing competition, it is becoming more difficult to stand out and get noticed on socials.
Well, fret not, my friend, that's where SEO for social media comes in. 💥
SEO is the process of optimizing your online content to increase the visibility and ranking of your website in search engine results. The same principles apply to social media SEO as well. By optimizing your social media content, you can increase your reach and visibility to attract more of your ideal audience.
So, how can you optimize your social media content for SEO? Here are some tips:
💫 Write descriptive captions for social media by using juicy keywords in the first sentence of the caption. This indicates to the algorithm how to sort your content.
💫 Use the TikTok or Instagram search bar to find your keywords. For example, if you sell skincare, search "morning skincare routine" and see what pops up. If this looks like a successful search, create a caption that starts like "My morning skincare routine is..."
💫 You can also verbalize these keywords in your video or add them in on-screen text. (Reels anyone?)
💫 Include keywords in your social media bios to describe your business and add your name. This tells the algorithm that when people search for those terms, POOF, your profile is more likely to show up!
💫 Add keywords to your alt text. Alt text is a description of your image or video that the algorithm sees and uses to sort your content correctly.
💫 Use 1-5 hashtags for all social media platforms. Hashtags are searchable, so use them to help the algorithm sort your content and make it more discoverable. With Instagram, you can use up to 30.
Optimizing your social media content for SEO is crucial in today's digital age. By using these tips, you can increase your reach and visibility to the right audience. Remember to be creative and consistent in your content creation and optimization efforts.
If you are struggling to properly strategize your social and are tired of posting on the fly from your phone, schedule a complimentary discovery call with me here: https://calendly.com/amanda_lepiane/meeting
See you on social!