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Happy new year! I hope everyone had a restful holiday and was able to log off of socials a little bit, too!

Even though January usually feels like such a long, dark, blah month, there are SO many fabulous, fun and important social media dates to post about. Your January strategy session shouldn't be too painful! 👌

BUT before we get into those dates, I thought we should chat about something that I find important as we enter a new year. Let's talk social media performance metrics. If you're going to go through all the work to create posts for socials, why not see how well you are doing?

Social Media Metrics You Should Be Tracking:

  1. Reach - The number of unique accounts who have seen your post. Basically, how much traction are you getting from your posts.

  2. Traffic - The amount of website clicks from the link(s) in your bio and Story sticker taps you have gotten. This is important to note because social media is a vehicle to get people to your site! So what's driving them to tap your links?

  3. Shares - This indicates how many times another account shared your content. If it's being shared, that means it's resonating!

  4. Saves - This is one of my faves and something I look for when sharing educational content. If your post/reel gets saved, that could mean someone wants to read/watch it again later. Such a nice feeling to know you've been saved for later!

There is more to checking up on your metrics than noting the likes or comments you receive on posts.

Alright, let's get into January posting ideas!

Here are January's social media dates:

IDEA -> Share some secrets on how you maintain your mind, body or soul as a business owner or give a shout-out to your fave yoga studio!

IDEA -> Could you share a REEL of you making Nonna's secret pasta sauce?

IDEA -> This would be a fun post to create on stories and use the POLL feature. Ask a question about your industry and see who knows the answer. 🙋

IDEA -> This would be a fun post to create on stories and use the POLL feature.

IDEA -> Awesome post idea for you Realtors.

IDEA -> Could your organization raise money for a thoughtful cause?

IDEA -> Great post idea for restaurant owners or chefs 🧀

IDEA -> Fun post idea for you fashion shop owners. 👖

IDEA -> Nice personal touch post ❤️🔥

IDEA -> Can you bring awareness to mental health concerns through your social media platforms?

IDEA -> This could be a lovely personal touch post for you to share reading time with the family.

IDEA -> Let's see it, all of you artiest and makers! A REEL would be very appropriate today.


Did you know I co-authored a book and it launched in November? Below is a photo from our book launch party. If you're interested in 12 different women's entrepreneurial stories, this book is for you.

✨ If you need a content calendar, download it here!

✨ Book a complimentary discovery call if you need support.

Happy Posting!


Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation. We are committed to supporting our First Nations communities.


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