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You probably have an Instagram Business Account for your small business and if you're a real glutton for punishment, you may even have a Personal Account too! 😜 But have you heard about the other type of IG Account that is available?

There is a 3rd type of account called a Creator Account. This account was initially created back in 2018 for content artists, public figures, or influencers like Alexis Rose, but anyone can have a Creator Account now. The biggest pro to having this type of account is a better music library for Reels and Stories.

Differences and Benefits of Each Account ⬇️

Business Account

✳️ Your business's address can be added to your profile - necessary for most of us!

✳️ You gain access to Facebook Creator Studio for scheduling posts - very handy tool and it's FREE!

✳️You can manage Instagram from your desktop - good for replying to messages and community engagement

✳️ Biggest con is Business accounts don’t have full access to the music library. 🙄 BUT keep reading for a hot tip

Creator Account

✳️ Access to the GOOD Music Library - this is a biggie!

✳️ More streamlined inbox for dealing with many DMs

✳️ Growth insights - daily follows/unfollows and demographic info vs weekly info on a Biz account.

✳️ Alternative options for displaying content information and category labels.

Instagram recommends that brands, small business owners, etc. use a Business Account.

What is best for you

IF you want to try out a Creator Account, you certainly can do that very easily and switch back at anytime. To switch your account ⬇️

1. Go to "Settings" then tap "Account."

2. Scroll down to the bottom of the screen and tap "Switch account type."


Here’s a new hack to get access to the FULL music library on Instagram Reels and Stories, even if you’re a business account: switch your account category to Entrepreneur. ⬇️

1. Go to edit profile

2. Tap on the category

3. Select Entrepreneur

Now that you know more about the differences between Instagram business and creator accounts, are you on the right account??

Have a question? Send me a message or connect with me for a complimentary strategy call.

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