Updated: Apr 17
MAY is almost here and there are some fabulous dates and holidays you can use in your social media strategy 🌸. From Asian history month to World Laughter Day to Mother's Day 👩👧.
Before we get into content planning, I wanted to touch on a tip that I think you will find helpful and save you time. Did you know you don't need to create new content every time you post?
Let's talk about Evergreen content 🌿.
What exactly is Evergreen content? It's basically anything that you create that can stand the test of time and is relevant long after you post it. Unlike some of the trendy voiceover Reels you may create or showcasing of seasonal products, this particular type of content is timeless.
How to create Evergreen content
I bet if you scroll your feed you will find content previously posted you could use again. You may want to change the image or update the graphic and tweak a few words, but wouldn't it be nice to not have to drum up 12 new ideas every month? Or, check your FAQs. Go through your DMs, emails, and comments and see what you get asked about regularly...no brainer!
Give it a shot and let me know how it goes.
Alright, let's dive into May content planning:
There should be a few ideas in here for everyone. ⬇️
ASIAN HERITAGE MONTH #AsianHeritageMonth ❤️
IDEA -> Celebrate an Asian-run business, brand or creator.
IDEA -> Share your appreciation for a local Doula / Birth story.
IDEA -> Post a meme of the craziest Met Gala outfit - Met Gala memes are always fun to use!
IDEA -> Share your favourite Star Wars clip / Share a Star Wars meme. Who else is obsessed with Grogu?
IDEA -> REEL - Making the perfect margarita.
IDEA -> Post a funny REEL (need help? View my REELS tab for inspiration.
IDEA -> If you work with youth, share your insights about mental health
IDEA -> Shout out to your office receptionist or a receptionist in a business you frequent
IDEA -> Share your appreciation for how hard nurses work
IDEA -> Share a cute limerick that relates to your niche
IDEA -> Share your appreciation for a special mother in your life.
IDEA -> Tips on how you keep your mental health in check.
IDEA -> Post a story of you / your team enjoying a hike
IDEA -> Love is love post
IDEA -> Video of you / your team bike riding
IDEA -> Run a promo or special offer for May long weekend
IDEA -> Donate proceeds to a local charity
It's great to post about some of these dates, but how do you get these content pieces to convert into sales or leads for your business? Ensure each of your posts has a strong call to action for your audience to DO something with this post.
Are you sending people to your website, your IG shop, or your business? Here are a few CTAs you could test out besides "tap the link in bio"
1. Vote for your favourite in the comments
2. Double tap if you agree!
3. Guess which of these is a lie
4. Swipe to learn more (for carousels)
5. Save this for later
6. DM me for the link
7. Link in bio
8. Ask me anything
9. Tap for the link
10. Share if you agree
11. Take a screenshot
12. Read more in the blog
13. Ask me in the comments
14. Tap and hold to read
15. Follow for more tips
16. Check out our highlight about [topic]
17. Introduce yourself in the comments
18. Head to our stories to find out
19. Comment with your favourite emoji
20. Share so others can learn too
Hopefully, this blog helps get you started for your May posting strategy. If you need a content calendar, download it here!
If you need support mapping out your strategy, book a complimentary discovery call here to get started!