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Barbie Dreams and Autumn Schemes: Exploring the Barbie Movie & October Content Ideas


I.LOVE.HALLOWEEN full stop. It could be my love of dressing up and feeling like a kid. Speaking of nostalgia, did you see the Barbie movie over the summer? Well, let me just say I love love loved it and saw it twice. I am continuing my "Barbie summer" vibe straight into Fall.

I couldn't find a pink sports car in Collingwood, so I had to settle for this.

Did you know the Barbie movie spent $150M marketing the film? 😮 The first time I read that, I had to back up and reread it. Their success in being one of the most profitable movies..ever? Certainly, by a female director, comes down to a few components:

🩷 The power of recognizable branding - Barbie's marketing campaign leveraged one of the most recognizable brand colours worldwide – bright pink.

🩷 Nostalgia marketing: Their marketing beautifully tapped into nostalgia, triggering memories of childhood playtimes with the iconic doll.

🩷 Adapting to a changed culture with a dash of social discourse: Barbie's marketing campaign demonstrated a keen awareness of societal changes and cultural shifts. HA! I'm still singin' "I'm just Ken" anytime a man annoys me.

What can you take away from the Barbie movie's marketing success?

We should refresh our brand's identity while staying true to our essence. Meaning feel free to try new things with your social media. Test the waters, and avoid getting caught up in the trap of throwing up the same posts each month. All while staying true to you and your business.


Let's get into October strategy and ideas you can use:

October Social Media Strategy Calendar 📆

1st - 31st Women's History Month #WomensHistoryMonth

  • WOO HOO! Highlight influential women in your industry or share stories of women-led businesses. Celebrate the achievements of women in history.

1st - 31st Breast Health Month/Breast Cancer Awareness Month #BreastCancerAwareness

  • Share informative content about breast health, promote related products or services, and encourage donations to breast cancer charities.

1st - 31st Small Business Month #SmallBusinessMonth

  • Showcase local small businesses, collaborate with them, or offer special promotions to support and promote the small business community.

1st International Coffee Day #InternationalCoffeeDay

  • Share your love for coffee, or shout out to your favourite local haunt.

1st World Vegetarian Day #WorldVegetarianDay 🌱

  • Share vegetarian recipes, promote vegetarian products, or highlight the benefits of a vegetarian lifestyle.

2nd International Day of Non-Violence - Global #internationaldayofnonviolence

  • Promote peace, share inspirational quotes, or spotlight organizations working towards non-violence and social harmony.

3rd National Techies Day #TechiesDay 💻

  • Showcase your tech-savvy team, share tech tips, or offer special promotions on tech-related products or services. REELS training anyone?? Call me!

4th World Animal Day #WorldAnimalDay 🐾

  • Advocate for animal welfare, share adorable pet pictures, or support a local animal shelter.

5th World Teachers Day #WorldTeachersDay 🍎

  • Appreciate educators, share educational content, or offer special discounts for teachers and students.

6th World Smile Day #WorldSmileDay 😊

  • Spread positivity, share customer testimonials, or host a giveaway to bring smiles to your audience.

10th World Mental Health Day - Global #worldmentalhealthday

  • Advocate for mental health awareness, share self-care tips, or offer resources for mental health support.

9th Thanksgiving 🦃

  • Express gratitude or share stories of thankfulness

11th International Day of the Girl Child - Global #internationaldayofthegirl

  • Empower young girls, share stories of female empowerment, or support organizations working towards girls' education and rights.

14th National Dessert Day #DessertDay 🍰

  • Share delicious dessert recipes, offer dessert-related promotions, or showcase your best-selling desserts.

15th Global Handwashing Day #GlobalHandwashingDay 🧼

  • Oof, can this be every day? Yes, I'm a germaphobe. Promote hygiene, share handwashing tips, or highlight products related to cleanliness and sanitation.

16th World Food Day #FoodDay 🍲

  • Advocate for food sustainability and share tips on mindful eating. Consider partnering with food-related charities. The cost of food is out of control! Due to food insecurity, 1 in 5 Canadians skip meals.

15-21 Small Business Week #SmallBusinessWeek

  • Continue to support small businesses with collaborations, features, or joint promotions.

16th Bosses Day #BossesDay 👔

  • If you're reading this, you are probably the boss, so give a shoutout to yourself today! 🤣

17th International Day for the Eradication of Poverty #EndPoverty

  • Raise awareness about poverty-related issues, promote charitable donations, or share positive impact stories.

19th Get to Know Your Customers Day #GetToKnowYourCustomersDay

  • Engage with your audience, conduct surveys, or host Q&A sessions to better understand and serve your customers.

24th United Nations Day #UNDay

  • Promote global awareness, share UN initiatives, or highlight causes aligned with UN goals.

25th Greasy Foods Day #GreasyFoodsDay 🍔

  • Have fun with it! Share indulgent recipes or offer special deals on comfort food.

31st Halloween 🎃

  • Embrace the spooky spirit! Share Halloween-themed content, host a costume contest, or offer special promotions.


These dates should help get you started with your feed planning. If you need a content calendar, download it here!

Book a complimentary discovery call if you need support mapping out your strategy.

I actually have one roster spot open at the moment for monthly management. Reach out for a quote!

Happy Posting!

See you on social.

With kindness,


Book a Discovery Call! Breeze Social respectfully and gratefully acknowledges that our business is run on the treaty and traditional territory of the Saugeen Ojibway Nation.

We are committed to supporting our First Nations communities.


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